How does this compare to other budget areas?

The following questions should help you get a picture of how you think about and value the way you present your organization's image to the world. There is no right answer; a small business doesn't need to pretend to be something else. But the money you spend on a Website should be in proportion to these activities. Otherwise, it will undermine your other efforts.

Questions about how you do business:

A) How do you prepare business cards?

1) Write your phone number on a post-it?
2) Print cards from your own printer?
3) Go to an express print shop and select a template?
4) Have a designer create the card then have it printed professionally?
5) Get it done as part of a corporate look and feel package?

B) Do you produce a corporate brochure?

1) Print out flyers?
2) Go to that express print shop and have them use your logo?
3) Do you hire a designer and have the flyers done professionally?
4) Do you have in internal publications department?

C) Accounting

1) Keep everything in your head?
2) Keep your own books?
3) Hire an outside accountant?
4) Have an in-house accounting department?

D) Legal questions

1) Are you a sole proprietor, or do you have a legal identity?
2) Did you use a lawyer or rely on generic forms?
3) Pre-paid legal services or your own lawyer?
4) Do you have in-house legal counsel?

E) Office management

1) Do you do everything yourself?
2) Single intern?
3) Temp worker?
4) Secretary?
5) Staff and manager?
6) Multiple departments?

F) Human Resources

1) You and the teenaged kids?
2) Do you sometimes pay someone you know?
3) Hire a friend, bring someone in as a partner?
4) Hire using your network?
5) Do searches through advertising?
6) Use recruiters?
7) Have an in-house HR person or department?