Search Engine Optimization & Marketing
Search engine optimization is probably the key to accomplishing
your goals on the internet. Itís all very well to have a great
Web site that impresses your friends, family, your employees,
or your boss. But a Web site isnít really earning its keep until
it gets out there and finds its own traffic. The best place to
find traffic is search engines. Between 80 and 85 percent of online
searchers find their destination with a search engine.
There are a lot of scammers out there, selling you search engine
optimization tactics that are often useless, unethical, and risky.
Often all three.
Here at ILR Systems, we use solid, well-tested industry practices
to optimize our Clientís Web sites. We use a simple question to
determine whether any particular method is appropriate for search
engine optimization: Will these changes produce a Web site
that is actually more useful to the searcher who entered the keyphrase
into the search engine?
While we recommend a custom approach to clients who are seeking
top rankings for highly contested key phrases, we do offer several
options to choose from that will ensure a steady stream of new
visitors to your site.